Building a Personal Network through Sharing: A Key to Brand Development (part 6)

November 17, 2023

Personal network building through sharing

Building a network is vital

Building a network is not just about collecting contacts; it’s about planting relations. In the contemporary world of business, the art of building a personal network is paramount for both individual and organizational growth. In this 1000-word exploration, we delve into the nuances of personal network building, guided by the wisdom of Keith Ferrazzi, the author of “Never Eat Alone.”

The Foundation of Networking: Generosity

Keith Ferrazzi emphasizes the importance of generosity in building a network. This isn’t about transactional relationships; it’s about fostering a genuine connection rooted in the willingness to help others without expecting anything in return. This generous approach lays a strong foundation for your brand, making it more about meaningful interactions rather than mere professional gains.

Generosity in Action

Before attending a conference or a business meeting, it’s essential to adopt a mindset of generosity. This doesn’t mean simply offering help; it’s about engaging in authentic interactions where your primary aim is to understand and assist others. This attitude radiates positivity and attracts people towards your brand, creating a network based on trust and mutual respect.

The Four Mindsets for Relationship Building

Keith Ferrazzi outlines four mindsets critical for effective networking: generosity, vulnerability, candor, and accountability. While all are important, generosity is the starting point. It involves:

  1. Offering Help Freely: Share your knowledge, insights, and contacts willingly.
  2. Being Present: Engage actively in conversations, showing genuine interest in others’ ideas and problems.
  3. Acting without Expecting Reciprocity: Build relationships not for immediate gain but for long-term connections.

Integrating Generosity into Brand Development

Your personal brand is a reflection of your professional ethos. By integrating generosity into your networking strategy, you’re not just expanding your contacts; you’re also enhancing your brand’s appeal. This appeal is rooted in authenticity and the willingness to contribute to others’ success.

Emotional Connection: The Key to Effective Networking

In Part 5 of this series, we discussed the importance of developing an emotional connection. This connection is nurtured through:

  • Asking Open-ended Questions: Encourage others to share their stories and perspectives.
  • Active Listening: Show that you value their opinions and experiences.
  • Sharing Your Network: Introduce contacts who can provide assistance or opportunities, furthering the idea of a community rather than a competition.

Practical Tips for Building Your Network

  1. Attend Industry Events: Use these platforms to meet new people and share your insights.
  2. Follow Up: After meeting someone, follow up with a personalized message, offering assistance or sharing something of value.
  3. Use Social Media Wisely: Engage with your network online, sharing valuable content and participating in discussions.
  4. Mentor and Be Mentored: Establish relationships that are mutually beneficial, where knowledge and experiences are exchanged.

Coaching Sales Staff in Networking

As a leader, it’s crucial to coach your sales staff in the art of personal networking. Here are some strategies:

  1. Model Generosity: Demonstrate the importance of building relationships based on generosity.
  2. Training Sessions: Conduct workshops focusing on effective communication, emotional intelligence, and relationship building.
  3. Role-playing Exercises: Simulate networking scenarios to help staff practice and refine their skills.
  4. Encourage Active Participation in Industry Events: Motivate your team to engage in external events and share their experiences and contacts.
  5. Feedback and Continuous Learning: Provide constructive feedback and encourage a mindset of continuous improvement and learning.


Building a personal network is a journey of cultivating relationships grounded in generosity, authenticity, and mutual growth. By embracing Keith Ferrazzi’s principles, we not only enhance our networking skills but also elevate our personal brand to new heights. Remember, the strength of your network is not measured by the number of contacts in your phone, but by the quality of relationships you nurture over time.

Remember to join us for the next part of this series, where we will explore advanced strategies for maintaining and growing your network over the long term. Stay connected, stay generous.

Related links:

Why build a personal network (part 1)

Who should be in your personal network and how do you build one (part 2)

Building your personal network with social media (part 3)

Feed your personal network (part 4)

Building your personal network through the human touch (part 5)

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