Most of us enjoy films and believe we know what makes a good or bad film. Do we? Or do we simply know our preference? When academics study an industry they can begin to provide insights that may be missed on the industry’s leaders themselves. In this short film created by Dr. Allegre Hadida at the University of Cambridge Judge Business School and Magdlene College. She outlines 6 things we know abut motion picture performance. They are:
- We have not been measuring the things right
- We have not been measuring the right things
- The dimensions of performance interact
- Star actors and directors increase revenue but my not increase profitability
- Spectators have good taste but also enjoy bad films
- Regional preference is the norm in countries with strong film industries
