Repetition Penetrates the Dullest of Minds

September 3, 2013

 Repetition Penetrates the Dullest of Minds

“Nothing is pleasant that is not spiced with variety.”--Francis Bacon

On my trip to New Zealand, I was reintroduced to the best snack ever, Ginger Crunch–a pastry that has never made it stateside. That is a spicy and sweet sort of variety I can and do appreciate.

Variety isn’t something we usually associate with plane travel, though–particularly when it comes to watching airlines’ safety videos. “Repetition penetrates the dullest of minds” is an adage that marketers have used and abused over the years, and most airlines are abusers. Air New Zealand is an exception. They got me to actually enjoy and learn the safety features of my flight. They understand that passengers (their customers) are not the dullest of minds, so they have made the safety video both entertaining and informative. They also often change up videos to keep their customers engaged.

What are you doing to engage your employees and customers from repetitive dulling?


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