Just Ask Leadership: Greatness Happens When You Ask!
The research is complete on Just Ask Leadership. We conducted two focus groups, and in the first focus group we beat out the two bestselling books that we were compared to. In the second focus group we beat out one of the two bestselling books. Given ours was only in rough format, that’s pretty exciting. David Brake, CEO of Content Connections (the firm that we are working with to improve the messaging of the book), says that we can expect a marketing plan any day now. I hope to report that the book and the marketing plan will be sent to Jonathon Lazear, one of the most respected literary agents in the country, by the next newsletter. Yahoo!
