A friend from McGraw Hill forwarded me this post and I thought it was a great way to do marketing. I bet the book is great too. Notice when you watch the video the ability to put hyperlinks embedded in the video. Amazing new way to keep your prospect moving through your funnel. The book that is being presented is written by Aaron Goldman entitled Everything I Know about Marketing I learned from Google.
Leading with Questions: A New Approach to Business Restructuring
In the midst of a global pandemic, I found myself coaching a CEO of a prominent professional services firm. He was considering a drastic measure: eliminating his acquisitions team. This scenario is common among leaders I work with, who, under immense pressure, often...
