Creating a Personal Marketing Plan (Part 8)

July 10, 2012

Personal marketing planCreating a Personal Marketing Plan

A personal marketing plan isn’t a bio or a résumé, though it draws from the same well. A personal marketing plan demonstrates how your unique skills and talents would be ideal for a specific position (or two) in a particular organization/market.  A personal marketing plan should contain the following:

            • Position objective
            • Inventory of your key skills & strengths (that will allow you to excel at this position)
            • Personal marketing statement (summary of your qualifications–the “elevator speech”)
            • Market preferences (industries, geographic locations, travel expectations, size of company)
            • List of target companies (including names of your contacts there)

A personal marketing plan should be concise (1 or 2 pages at most). Bring it to informational interviews to demonstrate both your goals and preparedness.

For information on how to create a more in-depth personal marketing plan, check out Deborah Lawton’s piece for McGraw-Hill called “Marketing YOU, INC.–Preparing a Personal Marketing Plan.” You may find it easier to start with this longer, more in-depth form before creating a shorter, more concise plan to pass out to prospective employers or industry insiders.

Related Posts:

Career Move Mindset (Part 1)

Three Steps to Discover Your Values (Part 2)

Discover Your Strengths (Part 3)

Assess Your Leadership Style (Part 4)

Discover Your Hedgehog (Part 5)

Activate Your Goal  (Part 6)

Resume Recommendations (Part 7)

An Avatar Is Worth a 1,000 Words (Part 9)

Resumes & the Art of Storytelling (Part 10)

Work to Do Before You Network (Part 11)

Boost Your Savvy via LinkedIn (Part 12)

Put Facebook to Work (Part 13)

Increase Your Klout Score (Part 14)

4 Informational Interviewing Tips (Part 15)

Create a Personal Brand (Part 16)

4 Ways to Improve Your References (Part 17)

4 Tips for Working with Search Firms (Part 18)

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