Creating a Personal Marketing Plan (Part 8)

Creating a Personal Marketing Plan

A personal marketing plan isn’t a bio or a résumé, though it draws from the same well. A personal marketing plan demonstrates how your unique skills and talents would be ideal for a specific position (or two) in a particular organization/market.  A personal marketing plan should contain the following:

• • • • • • Position objective
          • Inventory of your key skills & strengths (that will allow you to excel at this position)
          • Personal marketing statement (summary of your qualifications–the “elevator speech”)
          • Market preferences (industries, geographic locations, travel expectations, size of company)
          • List of target companies (including names of your contacts there)

A personal marketing plan should be concise (1 or 2 pages at most). Bring it to informational interviews to demonstrate both your goals and preparedness.