Brian Cook Biography
Brian Cook joins CO2 Coaching to coach and develop high performing sales leaders. Joining the team in 2026, Brian is excited to bring his expertise to other leaders.
In 1960, when John F. Kennedy was asked whether he would consider the Vice Presidency because of his youth, he replied, “Once you accept second place when first is available, you have a tendency to do it the rest of your life.” Brian brings this same winning mindset to clients who are striving for greatness. Those who may need a coach to help them fully realize their potential. Brian Cook brings 38 years of proven sales leadership experience in the consumer packaged goods and consumer products industries. Brian has had leadership roles at The Schwan Food Company, Brunswick Freshwater Boat Group, and Cargill.
Brian Cook has built and led high-performing sales organizations at every level of scale and complexity. While overseeing teams having as many as 2,500 indirect reports across diverse markets and business environments. His core strengths span the full spectrum of sales leadership. From process management and organizational discipline to salesforce structure and design. He is equally adept at leadership development and building bench strength within teams. All while consistently identifying and recruiting top talent that elevates overall performance.
Known for his composure under pressure, he has a proven ability to provide calm, steady guidance that keeps teams focused and moving forward. Even in the most chaotic and fast-changing situations.
Brian’s transition from corporate America to coaching is rooted in the profound impact mentors and coaches had on his own career. Their influence shaped how he sees the world, how he helps others unlock their potential, and why he believes in never accepting second place when first is available—in business and in life.